Soof's Pieten, 2023
Fun experience for young and old.
During the Dutch Sinterklaas holiday Soof's Pieten offer house visits where the Pieten come over to have fun with the kids by singing, dancing and opening presents together. The company's request was to create a website where parents can book a house visit as well as a place for kids to enjoy their Pieten content.
Debriefing
What do you REALLY want?
Some clients are under the impression that 2 sentences are enough for designers to create a qualitative website. Unfortunately designers can't read minds. So to achieve the best end product and to avoid misunderstandings, I always make sure to have a proper debriefing. During this meeting I ask a lot of questions about the company, what the client wishes to achieve with the website, who the target audience is, etc.
A fun user experience
Reflection of reality.
Because of this detailed debriefing I came to the conclusion that the website should reflect the fun energy the Pieten bring to the house visits. In the sitemap a division was made between the more serious goal (for parents to book house visits) and the entertaining content meant for kids.
To establish a fun user experience I created an informal tone of voice that has little jokes and puns throughout the whole website. These small extras on the website have reportedly put a smile on users' faces.
Pssst...
Did you know?
Soof's Pieten even made their own movie that was released in the movie theater! I was lucky enough to gain some experience in another passion of mine; movie making. I played a part in front of the camera, but mainly had the privilege to help with many tasks behind the scenes. Interested in seeing the end result?
Excited about what you see?
I am very interested to hear what you think, whether it’s about my previous projects, potential future projects, the opportunity to work together or even if you want to tell me about your favorite movie. I am already looking forward to reading your message!
